Brand firm offers secret for healthier donuts

first_imgA method for making healthier-option baked donuts has been made available for licensing through brand consultancy Intangible Business.According to the firm, the manufacturing process would enable bakeries and coffee shops, for example, to make a donut that was less than half the fat of a full-fat fried donut. Blind taste tests showed that consumers preferred the taste, lightness and fluffier texture of the new baked donut, to other leading deep-fried donuts, said the firm.”We know consumers are looking for new ways to minimise calorie and fat intake and they are prepared to spend more on higher-quality, healthier food snacks,” said Thayne Forbes, joint MD, Intangible Business. “By securing exclusive rights to use this process, retailers can exploit that demand and gain a competitive advantage over their rivals.”last_img

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